Dear valued customers,
During the past month and particularly this week, the Ownership and Management of FarWest Outdoor Advertising continues to monitor the dynamic situation regarding the spread of the novel coronavirus - COVID-19.
With these uncertain times, we’d like to extend an update to our customers with respect to our current operations.
Following the recommendations of Alberta Health Services and daily updates from the Federal government, we have and continue to take important and necessary steps to help protect the health of our employees as we continue to provide service to our valued customers.
As a local Calgary based company serving the city for over fifty years, FarWest Outdoor continues to be open for business albeit in a newer manner with additional sanitization and safety protocols in place. All Sales Representatives and Graphic Design staff are now working remotely and are available by telephone and email. All of our management is remote as well and available to assist with any inquiries and or concerns. Our Mobile service staff (utilizing safe worksite guidelines), will continue to provide installation and maintenance service for all FarWest Outdoor advertising formats. We will continue to prioritize the upkeep and care of all of our mediums, in addition to properly sanitizing and cleaning a valued asset to public transit customers.
FarWest Outdoor appreciates your understanding today and your continued patronage throughout the years. We will endeavour to provide you with updates in the coming days and weeks as we adjust to this most important situation facing us all as a community.
In good health and best regards,
Introducing our new seat slats. All of our transit benches are currently being refreshed with new brown coloured seat slats.
Today Service Alberta Minister Nate Glubish said RECA’s planned advertising requirement changes would not be implemented in October, as the regulator previously announced.
AREA thanks Minister Glubish and his office for listening to industry’s concerns about the cost to members – and lack of proper industry consultation – for a change that in no way benefits or better protects the public.
This announcement is part of Minister Glubish’s direction to RECA that he must approve all policy, bylaw or regulatory changes, while government continues its Section 76 of RECA.
Based on our member survey results, we estimate the regulatory burden of AREA membership complying with the advertising changes would have cost $35-50 million. Seventy-five per cent of members self identified as being out of compliance with the proposed changes, with the costs of necessary changes ranging from $1,000 - $70,000.
AREA fully supports the existing rule, which requires members to clearly indicate their brokerage name in their advertisements. Brokerage names are currently noted multiple times through the buying and selling process, including within representation agreements and any purchase offers. REALTORS® are obligated to explain their relationship with their broker as they review those agreements with clients in advance of signing.
Font sizes, design choices and team names are decisions best left in the hands of our members. It is regulatory overreach to attempt to police these details.
Any AREA member who has made changes in anticipation of RECA’s definition changes is still compliant with the existing rules. We urge any AREA member who is currently NOT compliant with the existing rules to make the necessary changes.
Your actions can help reduce the spread of graffiti throughout Calgary. If you witness graffiti in progress, call 9-1-1. To report graffiti, you can now submit a report directly to the City of Calgary online. If there is graffiti on one of your Farwest Outdoor products, please submit a request to remove the graffiti to firstname.lastname@example.org, and we will take care of it!
Question: “When is a temporary sign illegal, when it is placed on municipal property?”
Answer: “When it is closer than 30 metres to any intersection, city bus shelter, transit bench, bus zone, LRT station or platform.” (Bylaw 29M97)
7059 Farrell Road SE Calgary, AB T2H 0T3
Monday-Friday: 8:30am to 4:30pm